Список авторизаций

Комплект монтажа Hyundai H1 & iLOAD/ iMAX (07-18)

Установочный комплект для стереосистемы/трим / панель приборов
Подходит для:

• 2 DIN / 173 x 98 мм
• Hyundai H1 & iLOAD/ iMAX (07-18)

Характеристики:

• Установочный комплект для DIN/ISO R..

Комплект монтажа Hyundai i20 2009-2012

Установочный комплект для стереосистемы/трим / панель приборов
Подходит для:

• 2 DIN / 173 x 98 мм / 178 x 102 мм
• Hyundai i20 2009-2012

Характеристики:

• Установочный комплект для DIN/..

Комплект монтажа Hyundai ix35, Tucson iX 2010+

Установочный комплект для стереосистемы/трим / панель приборов
Подходит для:

• 2 DIN / 173 x 98 мм / 178 x 102 мм
• Hyundai ix35, Tucson iX 2010+

Характеристики:

• Установочный комплект для..

Комплект монтажа Hyundai ix45, Santa Fe 2012+

Установочный комплект для стереосистемы/трим / панель приборов
Подходит для:

• 2 DIN / 173 x 98 мм / 178 x 102 мм
• Hyundai ix45, Santa Fe 2012+

Характеристики:

• Установочный комплект для..

Комплект монтажа Hyundai Santa Fe 2006-2010

Установочный комплект для автомобиля HYUNDAI Santa Fe 2006-2010

Установочный комплект для стереооборудования/облицовочная панель. Подходит для:

• 2 DIN / 173 x 98 мм
• HYUNDAI Santa Fe 2006-2010

Характеристики:

• Установочный комплект панели для DIN/ISO радиоустройств.

Установочный набор для HYUNDAI Santa Fe 2006-2012

Установочный комплект для стереооборудования/облицовочная панель. Подходит для:

• 2 DIN / 173 x 98 мм
• HYUNDAI Santa Fe 2006-2012

Характеристики:

• Установочный комплект для DIN/ISO радиоустройств.

Установочный набор для HYUNDAI SANTA-FE 07-12

Установочный комплект для стереооборудования/облицовочная панель. Подходит для:

• 2 DIN
• HYUNDAI SANTA-FE 07 — 12

Характеристики:

• Установочный комплект для DIN/ISO радиоустройств
• Разработан для Ga..

Установочный набор для HYUNDAI Sonata (NF) 2008-2010

Установочный комплект для стереооборудования/облицовочная панель. Подходит для:

• 2 DIN / 173 x 98 мм / 178 x 102 мм
• HYUNDAI Sonata (NF) 2008-2010

Характеристики:

• Установочный комплект..

Установочный набор для HYUNDAI Sonata (NF), Sonica 2004-2008

Установочный комплект для стереооборудования/облицовочная панель. Подходит для:

• 2 DIN / 173 x 98 мм
• HYUNDAI Sonata (NF), Sonica 2004-2008

Характеристики:

• Установочный комплект для DIN..

Авторизованные компании в 2024 году

С 2010 года инженерное подразделение ООО Нотэк было аттестовано как авторизованный сервисный центр по ремонту и обслуживанию компьютерной техники HP, Sony Vaio, Lenovo, Dell и других.

• Amazfit от импортёров: Реал Сервис, АРК ДЕВАЙС, Аффанти Девайс Лимитед, Марсала, Хаскел, Тенерис, Бамбук, ТЕРРАЛАЙН

• AOC мониторы и аксессуары

• Alcatel смартфоны, планшеты, часы

• Aquarius весь спектр техники

• ARK весь спектр техники

• ASUS ноутбуки и ПК проданные компанией Мерлион/Ситилинком ссылка

• CHUWI ноутбуки и планшеты от импортёра: Реал Сервис, АРК ДЕВАЙС, Аффанти Девайс Лимитед, Марсала, Хаскел, Тенерис, Бамбук, ТЕРРАЛАЙН.

• DYSON Пылесосы, Климатическая техника, Освещение, Устройства за уходом за волосами.

• DELL ноутбуки и ПК проданные компанией Мерлион/Ситилинком. Ссылка на проверку серийного номера

• HP ноутбуки и ПК проданные компанией Мерлион/Ситилинком. Ссылка на проверку серийного номера

• HONOR весь спектр техники

• HUAWEI весь спектр техники

• Huion весь спектр техники

• IRBIS телевизоры, ноутбуки, смартфоны, планшеты

• Infinix весь спектр техники

• Itel весь спектр техники

• iRU персональные компьютеры, моноблоки, неттопы, ноутбуки

• Lenovo весь спектр техники

• MAIBENBEN ноутбуки, мини ПК

• OLDI Computers весь спектр техники

• Prestigio весь спектр техники, кроме МБТ

• Philips мониторы и аксессуары

• Samsung ноутбуки и ПК проданные компанией Мерлион/Ситилинком. Ссылка на проверку серийного номера

• Sony весь спектр техники, кроме игровых приставок PS и смартфонов

• Tecno весь спектр техники

• TCL Телевизоры, мобильные телефоны, смартфоны, планшетные компьютеры, ноутбуки, умные девайсы (часы, браслеты, wi-fi роутеры и модемы)

• Topdevice весь спектр техники

• Teclast моноблоки, планшеты, ноутбуки

• VIOMI весь спектр техники от импортера ДИХАУС и Софтмастера

• XIAOMI от импортёров: Реал Сервис, АРК ДЕВАЙС, Аффанти Девайс Лимитед, Марсала, Хаскел, Тенерис, Бамбук, ТЕРРАЛАЙН

• 3Logic Устройства под маркой: Гравитон, Raskat, Crusader, Frag Machine, Lime

• Проданные компанией Мерлион Телевизоры Samsung/LG/Sony, мониторы Samsung/LG/NPS/Liyama/HKC/Pinebro

Сервисный Отдел

Компания имеет опытную команду квалифицированных инженеров, посвященных предоставлению исключительного сервиса и технической экспертизы клиентам. В Beijing Shengtang Jiaye Technology Co., Ltd. мы стремимся к инновациям и адаптации к изменяющимся потребностям рынка. Наша основополагающая философия выживание на репутации и поиск развития через технологии отражает наше стремление к профессионализму, удовлетворению клиентов и росту.

Мы ориентированы на удовлетворение потребностей наших клиентов, которые представлены различными отраслями и системами, такими как государственные учреждения, образование, медицинское обслуживание, телекоммуникации, финансы, производство, логистика, малый и средний бизнес и другие. На протяжении многих лет компания завоевала репутацию отличия и надежности. Мы с любовью обслуживаем наших клиентов, предлагая комплексные консультации перед продажей и техническую поддержку после продажи, и растем вместе на пути к светлому будущему.

Преимущества нашего Сервисного Отдела по ремонту медицинской техники

Мы оперативно сможем решить любую проблему, связанную с гарантийным и постгарантийным ремонтом.

Как высокотехнологичное предприятие, Beijing Shengtang Jiaye Technology Co., Ltd. внимательно следит за тенденциями отрасли, используя наши технические знания, чтобы помочь клиентам достичь цифровой трансформации и оптимизировать свои информационные технологии. В будущем мы остаемся преданными достижению превосходства и созданию взаимовыгодных партнерств с нашими клиентами. Мы будем продолжать улучшать наши продукты и услуги, чтобы удовлетворить меняющиеся потребности клиентов и способствовать успешному развитию их бизнеса.

Основная статья: Компьютер

Рост продаж российских компьютеров в корпоративном сегменте на 71% до 100 тысяч единиц

В 2023 году закупки российских офисных компьютеров в корпоративном секторе достигли примерно 100 тысяч единиц. Это на 71% больше, чем в предыдущем году. Такие данные к концу февраля 2024 года были сообщены отечественным дистрибьютором технологий ОСС Дистрибуция.

Традиционные настольные компьютеры (системные блоки), рабочие станции и устройства all-in-one принимаются во внимание. Спрос на российские компьютеры этих типов растет быстро из-за сложившейся геополитической ситуации, которая вызвала уход иностранных брендов из Российской Федерации. Отмечается, что в 2022 году продажи отечественных ПК в бизнес-сегменте выросли на 67% по сравнению с предыдущим годом.

По данным газеты Ведомости, ссылаясь на данные, полученные от участников рынка, до февраля 2022 года американские бренды Apple, Dell и HP доминировали в корпоративных закупках офисных компьютеров. Но после начала специальной операции ситуация начала быстро меняться: по состоянию на конец 2023 года отечественные поставщики доминируют в бизнес-закупках. Самые популярные российские компьютеры — это устройства DNS (DEXP), iRu, ICL, Depo и Aquarius. Лидерами в закупке отечественного компьютерного оборудования в 2023 году были компании из секторов нефти и газа, энергетики, финансов и образования — на них приходилось 56% всех поставок ПК в корпоративном секторе.

Растущий спрос на авторскую сборку компьютеров почти в полтора раза

По данным газеты Известия, по объему продаж ручных ПК в Российской Федерации в 2023 году достигла 260 тысяч единиц. Это более чем в два раза превышает результат за 2022 год. Сборка настольных компьютеров по заказу всегда практиковалась в России, но рост интереса к таким системам наблюдается впервые с конца 1990-х — начала 2000-х годов.

В 2023 году, примерно 20% настольных компьютеров, проданных в России, были собраны авторской или полуавторской сборки.

Это в первую очередь связано с текущей геополитической ситуацией: многие иностранные производители прекратили поставку оборудования на российский рынок, а сами ПК значительно подорожали. В то же время, устройства авторской сборки стоят примерно на 10% дешевле, чем продукция известных брендов. Кроме того, покупатель получает возможность заказать именно те компоненты, которые ему нужны.

Рост производства компьютеров на треть

The production Russia of computers, electronic and optical products in 2023 increased by almost a third (32.8%) compared to the previous year. This is evidenced by the data Rosstat released in February 2024.

Computer production has grown by almost a third

The Ministry of Economic Development predicted an increase in the production of computers, electronic and optical devices in Russia by 34.1% at the end of 2023 compared to 2022. As noted in the ministry, the production of these products increases due to the implementation of the state program for the development of the radio-electronic industry in Russia, support for the purchase of domestic products, as well as the state defense order.

The compilers of the forecast note that there was an increase in 2022 in relation to 2021 — by 9.3%. At the end of 2024, growth will slow down to 6.9%. Further growth will continue to decline, in 2025 it is predicted at 5.1%, in 2026 — 4.8%. In relation to 2022, in 2026, the production of computers, electronic and optical devices will grow by 57.9%, the Ministry of Economic Development expects.

Why the number of computers in use has decreased in Russia

By the beginning of 2023, 49.4 million personal computers were in real operation in Russia against 57.75 million units in 2018, and compared to 2022, the number of PCs used in the country decreased by 2.6 million units. Such data analysts ITResearch led in May 2023.

According to the researchers, the reduction in the volume of the installed computer base in Russia was the result of the processes caused by the start of the military special operation of the Russian Federation in Ukraine. Among them are the departure of foreign companies, the closure of offices, a wave of emigration and a drop in PC supplies.

In Russia, the production of computers and electronics has grown sharply

The production of computers and accessories for them in July 2023 increased by 8.8% compared to a year ago — up to 6.3 billion rubles. In January-July 2023, the growth amounted to 36.9%, and the volume of production — 41.8 billion rubles.

In Russia, the production of computers and electronics has grown sharply

The production of semiconductor devices and their parts in the first half of 2023 amounted to 26.6 million units — compared to the same period last year, output decreased by 1.9%. Compared to July 2022 in July 2023, the production of elements decreased by 19.5%.

It is noted that in the Moscow region in January-July 2023, the production of computers, electronic and optical products increased by 55%.

The production of computers, electronic and optical products is among the outsiders in terms of profitability in industry, experts from the Center for Macroeconomic Analysis and Short-Term Forecasting (CMASP) said at the end of July 2023. According to experts, the profit from investments rarely exceeds 5-10%. This is due, among other things, to the increased costs and disruption of supply chains in 2022.

First quarter sales growth of 33% to 1.8 million PCs

In the first quarter of 2023, 1.8 million personal computers were sold in Russia, which is 0.4% more than in the same period in 2022. Such data in July 2023 led to the analytical company ITResearch.

Experts note that in terms of dynamics, the Russian PC market feels better than the world one. For comparison: global deliveries of desktop systems and laptops in January-March 2023 sank by 33% on an annualized basis (data Canalys).

Computer production in January-May increased by 21.6%

The agency estimated the production of computers, as well as from parts and accessories from January to May 2023 by 26.2 billion rubles. The figure is 78.4% more than for the same period in 2022, the Prime agency reports, citing Rosstat materials.

Production of computers, electronic and optical products increased by 21.6%

The turnover of organizations engaged in the production of computers, electronic and optical products in May 2023 reached 167.4 billion rubles, which is 38.2% more than a year ago, and also 5% higher than revenue for April 2023. The turnover of organizations engaged in software development, consulting and other related services in this area in May 2023 amounted to 197 billion rubles, an increase of 5.4% compared to May 2022 and 0.7% compared to April 2023.

The production of computers, electronic and optical products in May 2023 increased by 31.5% compared to May 2022. Compared to April 2023, the production of computers, electronic and optical products showed an increase of 5.5%, according to Rosstat.

Sales of domestic PCs will grow by 20-30%

According to the forecast of Delta Computers analysts, customer confidence in domestic personal computers in Russia will grow, the scale of their implementation will increase significantly. Already in 2023, sales of Russian computers will grow by 20-30%, amounting to about 1.2 million units. One of the factors determining the trend will be the further expansion of the production of domestic PCs, representatives of Delta Computers said on March 15, 2023.

The market for PCs produced in Russia is actively developing: new models appear, and the periodic shortage is quickly eliminated. The market for domestic desktops by March 2023 is already quite large, and laptops are constantly growing, "said Nikita Pashkovsky, leading product manager at Delta Computers.

Domestic PCs for March 2023 are comparable in quality to foreign ones. However, we often encounter a stereotypical perception by customers of Russian computers as products of fairly low quality. It can be overcome, among other things, through practice, providing the opportunity for free testing. The issue of customer confidence in domestic PCs is a matter of time, — said Nikita Pashkovsky.

The main customer of Russian computers remains state-owned companies and institutions. Thus, according to the analytical center of the electronic trading platform "TEK-Torg," for the nine months of 2022, government spending on the purchase of computers and peripheral equipment increased by 9.5% compared to 2021. The volume of purchases amounted to 117.6 billion rubles.

However, not all state customers were able to resolve the issue of import substitution of iron in 2022 — their budgets were formed in the fall of 2021. In this regard, it is in 2023 that the peak of demand for domestic PCs is expected.

A more active import substitution process encourages manufacturers to localize products. This leads to the emergence of new equipment and components of Russian origin. Moreover, the requirements for localization will be tightened annually. As a result, the dependence of the Russian IT industry on foreign technologies will continue to systematically decline.

Market slump after several years of growth

Growth in computer production by 1.6 times

According to Interfax, citing materials from the department, in December 2022, compared to the same month of 2021, the growth in computer production amounted to 99.6%, and compared to November 2022, it was doubled. The production of semiconductor devices and their parts in 2022 increased by 9% and amounted to 43.2 million units. Growth in December 2022 compared to the same period in 2021 amounted to 23.3%, and compared to November 2022 — 16.3%.

The volume of computer production in Russia for the year increased 1.6 times

According to him, the main obstacle was sanctions that affected both manufacturers directly (for example, complicating the purchase of finished components or equipment for their production) and sanctions on related industries (for example, logistics companies that had to look for new delivery routes for components and finished products).

State purchases of computers in Russia increased by 9.4%

At the end of December 2022, it became known about the increase in the number of fakes of Russian computer equipment. The CEO warned about this Computing Technology Consortium Svetlana Legostaeva in a letter addressed to the deputy head. Ministry of Industry and Trade of the Vasily Shpak

By the end of 2022, Russian developers and manufacturers of computer equipment reported a significant increase in counterfeit computer equipment sold under the guise of domestic brands. Thus, lawyers of the Business Office company in 2022 recorded a multiple increase in cases of supply of counterfeit iRU products. If in past periods the number was measured in isolated cases, then this year it is dozens, — according to the letter (quoted by TASS).

According to the authors of the appeal, usually fraudsters take an extract for any product from a random manufacturer from the State Information System of Industry (GISP) and attach it to a package of documents for a competitive procedure for supply. They then use fake operational documents. In some cases, fraudsters purchase real Russian equipment for further participation in competitive procedures and finalize it themselves.

It is alleged that fraudsters who build and distribute fake computer equipment of Russian brands are not limited to any one region for the sale of their products. For example, the ICL-techno company revealed the facts of the sale of fake ICL electronics in at least five regions of Russia. Currently, all of them are being studied during the pre-investigation check.

Computer sales in Russia decreased by 20%

In the first half of 2022, 1.18 million personal computers were sold in Russia, which is 20.3% less compared to the same period in 2021. This is evidenced by the data of Marvel Distribution analysts, which were released on October 21, 2022.

The representative of the IT distributor, in a conversation with Vedomosti, noted that in the first three months of 2022, PC sales remained at the level of the previous year, and in April-June 2022 they decreased by 42.5%.

Computer sales in Russia in the first half of the year temporarily decreased by 20%

Sales of equipment from the American HP and Dell fell the most. HP indicators for the first six months almost halved (minus 49%) compared to the same period in 2021, to 80 thousand devices. He called the Chinese Lenovo the market leader — it took 8% of the market, increasing sales by 3 percent, to 95 thousand units.

Russian computer manufacturers also faced a drop in demand for their products. According to the publication, sales of DNS and DEXP computers fell by 24%, amounting to 56.7 thousand units. Depo computers in the first half of 2022 sold 15% worse than a year earlier — 57.7 thousand copies sold.

Plan to increase state subsidies for the production of civilian electronics to 210 billion rubles in 2023

In October 2022, it became known that the Russian government intends to launch a subsidy for the production of serial production of civilian electronics. Thus, the authorities intend to increase the production of laptops, computers, tablets. The Ministry of Industry and Trade intends to increase the amount of funds allocated to support the industry in 2023 from 144 billion rubles. up to 210 billion rubles.

Computers in Russia fell in price to the level of the beginning of the year

By July 1, 2022, personal computers fell in price to levels six months ago, and the cost of some models even decreased. About this To news"" told a source in one of the retail chains. According to another source of the publication in, in retail April-June 2022, the average price of a PC Russia in amounted to 62.4 thousand, rubles which is 8% lower than in the first quarter of 2022.

MTS also confirmed to Izvestia that prices for some computer models have dropped significantly. According to the surveyed market participants, this is due to the strengthening of the ruble and a decrease in demand for devices. The interlocutors noted that demand for PCs in the second quarter of 2022 fell both compared to the same period in 2021 and with the previous three months.

Computers in Russia fell in price to the level of the beginning of the year

One of the interlocutors of the publication noted that in the second quarter of 2022, 15% fewer laptops were sold in Russia than in the same period of 2021. The decline in sales is associated with a shortage of gadgets, the desire of the population to save money and a reduction in purchasing power. Under these conditions, retail chains have to stimulate purchases through stocks, price cuts and installment and lending programs.

There is another reason why Russians are in no hurry to go to stores for a brand new laptop or desktop, the newspaper’s interlocutors say. It lies in the scarcity of choice, but the retailers themselves have nothing to do with it. The fact is that in the first half of 2022, many large PC manufacturers suspended the supply of equipment to the Russian Federation.

Computer sales temporarily collapsed in Russia

In the second quarter of 2022, 528 thousand personal computers were sold in Russia, which is 40% less than in the same period in 2021. In money, the volume of the laptop and desktop market decreased even more — by 45%, to 33 billion rubles. Izvestia wrote about this at the end of July 2022 with reference to one of the market participants.

The publication also cites data from MTS analysts, according to which in April-June 2022, Russians purchased 15% fewer laptops than a year earlier. This is due to both a shortage of devices and a reduction in the purchasing power of the population and a desire to save money, an employee of one of the retailers commented on the situation.

Computer sales collapsed in Russia

According to data to the publication, by the end of July 2022, parallel imports of laptops have not yet been established, with the exception of devices MacBook from. Apple One of the reasons for the unavailability of computers in the parallel import market is technical difficulties. In many states, laptops are sold only the English with a keyboard layout, but to sell devices on the territory of the Russian Federation , you have to apply symbols in Russian, which complicates logistics, increases the delivery time and price of gadgets.

According to Andrei Latyshev, head of the "Laptops and PC" division of Marvel Distribution, the total number of laptops and keyboards imported into Russia without a Russian layout may reach 10% by the end of 2022. Moreover, similar products appear in both large retailers and small Chinese companies.

According to sources Businessman"" in, Government of the Russian Federation the lack of keyboards with a Russian layout also affects the execution of a number of government contracts. The interlocutors said that the contractor cannot supply AWS (automated workplaces) without a keyboard or with an English layout.

Government bans export of imported computers

The Russian government has determined a list of goods and equipment previously imported into Russia from abroad that are temporarily prohibited from being exported from the country. Among other things, the list includes computers, monitors, projectors, semiconductors, hard drives, solid state drives (SSDs) and microprocessors, as well as telecommunications equipment. This was announced on March 10, 2022 by the press service of the Cabinet.

The decision will be valid until the end of 2022. It is reported that it was adopted in pursuance of the Presidential Decree "On the application of special economic measures in the field of foreign economic activity in order to ensure the security of the Russian Federation." In other words, it will be almost impossible to legally take out the already imported electronics, as well as transport and other equipment. At the same time, the restriction does not apply to equipment transported across the border for personal use.

The government has banned the export of foreign PCs until the end of 2022

Conditionally, you are Intel, you brought your equipment to the Russian warehouse, but now you just won’t take it away. And if a Russian or foreign company wants to relocate IT infrastructure abroad, then let it leave and explain why it needs to export scarce equipment, a government source explained to Kommersant.

According to him, the ban on "relocation" applies to all electronics that are not produced in the country.

The export of equipment is prohibited to all foreign countries, with the exception of the member states of the Eurasian Economic Union (EAEU), Abkhazia and South Ossetia. The latter will be subject to a permit procedure for export, approved by a separate government decree. It implies that permits for the export of goods to the EAEU countries, Abkhazia and South Ossetia will be issued by the Ministry of Agriculture, the Ministry of Transport, the Ministry of Industry and Trade, the Ministry of Digital Development and the Ministry of Natural Resources.

Apple becomes the leader of the Russian computer market

The supply of personal computers to the Russian market in 2021 reached 9.9 million units, analysts calculated Canalys (data released in April 2022). They did not specify the dynamics of sales compared to 2020, but noted that the market was growing.

The supply of personal computers to the Russian market in 2021 reached 9.9 million units, Canalys analysts calculated.

According to Canalys, leading computer manufacturers, including HP, Lenovo, Dell, Apple and Samsung, against the background of anti-Russian sanctions of the West, stopped supplying PCs to the Russian Federation from mid-February 2022. Moreover, the listed brands stopped some containers that were halfway in the Russian Federation at the end of February, and redirected these supplies to other countries.

Hasty changes in distribution contracts also prevented third parties from selling PCs in Russia, as a result of which activity in the "gray market" was minimal. Given that the completion of hostilities in Ukraine is not expected in the short term, the supply of PCs to Russia from five leading vendors is likely to remain at zero throughout the second quarter, and possibly longer, the study says.

Many PC manufacturers have stopped supplying devices to Russia, and demand in Ukraine has collapsed — says Mikako Kitagawa, research director at Gartner.

Growing inflationary pressure on spending beyond the vital has certainly led consumers to refrain from buying computers, especially in Eastern, To Europe which accounts for about 18% of the region’s total PC market, he said. EMEA Russia accounted for 7% of computer supplies in countries, the Europe Middle East and at the Africa end of 2021, Canalys researchers calculated.

According to IDC analysts, the Russian computer market grew in the 4th quarter of 2021 by 10.7% in unit terms compared to the same period in 2020. A total of 1.9 million desktops and laptops were delivered.

The growth was due to entry-level and mid-level models, the surplus of which was formed at the factories of the largest PC manufacturers in November-December 2021 due to the saturation of the market and a sharp decrease in demand for these models in the United States. Since there was a shortage of inexpensive computer models in Russia during 2021, most vendors decided to redirect supplies, the study says. According to experts, due to the shortage of components and the complication of the supply chain, prices for components and delivery increased

The five leaders of the Russian personal computer market include companies:

Lenovo (18.5% of all PCs delivered in the quarter), Acer (16.8%); Asus (15,6%); HP (14,8%); Dell (6,0%).

Growth of the Russian PC market by 19%, to 7.75 million units — ITResearch

The volume of the Russian personal computer market in 2020 in physical terms increased by 19% compared to 2019 and reached 7.75 million units. This is evidenced by the data of the analytical company ITResearch.

According to experts, the growth in sales of desktop PCs and laptops in Russia was the largest since 2011 — before the start of the recession in the market. High dynamics was registered despite the global shortage of computer components, due to which manufacturers had problems with supplies.

At the end of 2020, the Russian PC market grew by 19%, to 7.75 million units

In 2020, Russians purchased 4.26 million laptops, which is 25% higher than a year ago. Sales of desktops during this time increased by 12.2%, to 3.49 million units. Of these, 1.14 million units — actually the same as laptops — in the final quarter of the year.

Experts note that it was mobile PCs that became last year a symbol of the transition from the "computer to every home" model to the "each family member’s own computer" model.

At the same time, the second and third quarters that came to the quarantine period were the brightest for this segment. Sales slowed by the end of the year. For the fourth quarter, 1.14 million laptops with dynamics were delivered only plus 4% compared to the same period last year.

Among the leaders in the Russian PC market at the end of 2020 are HP Inc., Lenovo, Acer

In addition to the difficulties that arise everywhere due to the pandemic, the domestic IT industry is complicated by a new package of US economic sanctions, which entered into force in mid-2020. Among other things, he greatly limited the export from the United States of computer components, sensors, telecommunications equipment.

Most personal computers are made on the basis of components from the USA — these are processors, most integrated circuits, network interface cards. All of them can be produced at a factory in Vietnam or China, but are sold under the American brand.

Growth of the Russian computer market by 11.6%, to 5.9 million units

The volume of the Russian personal computer market at the end of 2020 amounted to 5.9 million units, an increase of 11.6% compared to 2019. This is evidenced by data from IDC analysts.

Experts noted Acer’s leadership in the laptop segment. Acer CEO in Russia Dmitry Kravchenko, in a conversation with Kommersant, noted that the company, amid a shortage, prioritized supplies to the Russian market.

The Russian computer market for 2020 grew by 11.6%

Gaming purpose alone was hardly a key factor in the growth of demand for desktops, said Sergey Vilyanov, an analyst at Fintech Lab accelerator. In his opinion, which the newspaper cites, the positive impact on the market was also that people renewed their home workplace in the context of the COVID-19 coronavirus pandemic.

These indicators correlate well with the increased demand of the population for gaming desktops (due to the release of several expected games in the fourth quarter), the growing popularity of all-in-ones and interest in small-format desktops. A quarter of laptop shipments and more than half of desktop shipments came from models for corporate customers, he said.

IT companies predicted the consequences of new US rules, tightening the supply of computers and microelectronics to Russia

The new rules include:

Before the introduction of new restrictions, the United States tightened export controls in February 2020, transferring Russia to the category of D. This category is considered unreliable in the context of nuclear and missile technologies. BIS attributed this to the risk of diverting goods and technology from Russia to other countries, contributing to the proliferation of nuclear weapons. Due to the transfer of Russia to category D, exporters have lost the opportunity to obtain licenses for the supply to Russia of raw materials used to create chemical and biological weapons, technologies that are dangerous due to nuclear proliferation and missile technologies. The exception is goods in the space sphere and commercial launch of rockets. Permission for these goods can only be issued in individual cases.

TAdviser interviewed market players to find out how the US restrictions on the supply of semiconductors, semiconductor equipment, sensors and computers to Russia, which came into force in June, will affect.

Market Players Opinion

According to Andrei Shaposhnikov, deputy director of the Jet Infosystems technical center, the new US restrictions will negatively affect the export of these products to Russia.

For example, 99% of personal computers are made on American components, in particular processors, chips, network cards. At the same time, the US Department of Industry and Trade can interpret the new rules as you like. It turns out that each specific case will be considered separately, "Andrei Shaposhnikov explained to TAdviser.

The consequences of US restrictions, in his opinion, will depend on the degree of state control over the re-export of technology.

Sergey Grintsevich, Deputy Head of the Hardware Solutions Department at Softline, believes that it is still difficult to talk about how restrictions will affect supplies to Russia.

If we talk about business verticals using American solutions, then this is mainly private business. State and parastatal organizations, including banks with the participation of the state and monopolies, are successfully switching to solutions without the use of American goods, "Sergei Grintsevich assured TAdviser.

However, the commercial director of LandataAlexey Nosov disagrees with him. Semiconductors, semiconductor equipment, sensors and computers of American manufacturers, according to him, one way or another acquire all institutions for use in those information systems in which this is not prohibited by special requirements. New US restrictions, in his opinion, should theoretically stimulate the sale of domestic equipment. In fact, many of them depend on the supply of components from abroad, including components produced in the United States or dependent on American licenses. Therefore, if the restrictions are tough, then most likely they will negatively affect the supply of domestic equipment.

In addition, domestic equipment for a number of reasons is often more expensive than imported equipment, and in the context of current economic restrictions, this can be a very important factor. Customers will solve, first of all, the problem of staffing their IT systems and think less about the need for import substitution, — Aleksei Nosov is sure.

At HP Inc. TAdviser reported that the company is assessing the impact on business of new US restrictions. Dell did not provide comments to the publication.

Quarantine pushed business to invest in PC

In 2019, the volume of Russian personal computers decreased by 7.8% compared to the previous year and amounted to 5.34 million units, according to data from the analytical company IDC.

This decline was caused by a decrease in demand for consumer desktops and laptops, while the corporate segment continued to rise.

Russian computer market fell due to "not the best times" in the consumer segment

IDC expects the situation on the Russian personal computer market to deteriorate due to the outbreak. coronavirus This epidemic, as noted by Natalya Vinogradova, led to a temporary downtime of production sites China in and disruption of supply chains for equipment and components — these negative factors are taken into account in the IDC forecast for 2020.

Reduced desktop and laptop shipments by 8% in Q3

On December 5, 2019, IDC announced the results of a study of the Russian personal computer market for the third quarter of 2019. According to IDC PC Quarterly Tracker, about 1.37 million desktop and laptop computers were delivered to Russia during this period, which is 8% less than in the same period in 2018.

Sales of consumer devices continue to decline, but the supply of computers to the commercial segment is growing. The fourth part of all deliveries of computer equipment falls on corporate customers. This fact is the basis for restrained optimism for many market players,

Shipments of desktop PCs in the third quarter decreased by 0.6% compared to 2018 and amounted to 525 thousand units. HP Inc., Lenovo and Acer top the list of leaders in the desktop segment. Rounding out the top five are IRU (Business Office) (4th place) and DEXP (5th place).

The laptop segment decreased by 12% compared to the third quarter of 2018. Deliveries amounted to 845 thousand pieces. The largest number of laptops delivered to the Russian market during the reporting period were released under the HP Inc. Lenovo, Acer, ASUS and Apple are also among the top five suppliers in this market segment.

In the short term, the market for personal computers will continue to reduce supply volumes, which largely reflects the overall economic situation in the country. Despite the decrease in negative expectations regarding the escalation of world trade conflicts, the likelihood of a decline in the economy in 2020 remains. The stagnation of real disposable incomes of the population is one of the most significant stresses regarding the prospects for demand in the personal computer market,comments Natalia Vinogradova, Research Programs Manager, IDC Russia

Increase in demand for individual PC assembly by 36% in 9 months

On November 5, 2019, the electronic discounter Citilink"" announced TAdviser a recovery in demand for individual assembly of system units after a long period of decline in this market segment. At the end of 9 months of 2019, retail customers’ interest in buying collected PCs increased by 36% in monetary terms. According to forecasts of the company’s specialists, by the end of 2019 this figure will reach a value of about 40%.

In the first quarter of 2019, the company’s sales in the field of personal computer assembly increased by 36% in rubles and by 16% in natural terms compared to the same period in 2018. In the second quarter — in the 17% and 15%, in the third quarter — in the 26% and 34%, respectively. The most noticeable growth in 2019 was observed in the third reporting period in relation to the second — the sales indicator for three months increased by 30% in monetary terms. According to the company’s forecasts, positive dynamics will continue in the last quarter of 2019 — demand will grow by 31% in rubles and by 34% in natural terms compared to the same period in 2018.

In 2018, a decrease in demand for mining had a negative impact on sales of assembled PCs, which led to an increase and oversaturation of used video card offers in the market, and, as a result, a decrease in customer interest in emerging goods. An additional factor that negatively affected the implementation indicators at the end of 2018 was the expectation of consumers of next-generation product releases.

Signs of a recovery in consumer demand were outlined at the beginning of 2019, with the emergence of more productive and affordable models compared to the goods of the previous generation. For example, the cost of the Nvidia GeForce GTX 1070 Ti at the time of appearance on the market was 38,000 rubles, and the GeForce RTX 2060 video card, with broader capabilities, of the 2019 product, was 25,000 rubles.

The market SSD continues to grow rapidly. So, against the background of a long drop in the prices of goods in the category of SSD-drives finally squeezed HDD to a ratio of 70% to 30%. The cost of the minimum volume hard drive for personal use at home in 120 GB approached the mark of 1,300 rubles — the price of 1 gigabyte is less than 11 rubles. This trend is due to mobile phones both a reduction in orders for devices from manufacturers and overproduction of flash memory chips.

SSDs have become the most optimal investment both when assembling and updating the hardware of a computer — devices significantly increase the performance of the entire system at minimal cost. This dynamics will continue in the near future, as the volume of information consumption continues to grow from year to year.

comments Alexey Rusakov, Head of Components and Assembly of PC, Citylink

Russia’s place on the export map of computer devices

Growth in the number of sales of computers with VR by 192% in unit and 180% in monetary terms

On April 4, 2019, Svyaznoy reported the results of an analysis of the sale of personal computers with virtual reality support in the Russian market in 2018. From January to December 2018, sales of this category of goods in comparison with 2017 increased by 192% in unit terms and by 180% in monetary terms.

In total, at the end of 2018, 105 thousand computers with support for the VR function were sold for a total of more than 9 billion. rubles The average cost of such a device was 87 thousand rubles. The leader in pieces was, the Chinese Lenovo which accounted for 13% of all devices sold, in second place was 12 MSI (Emesai Computer) %, in third Dell DEXP and 11% each.

The most popular VR computers are the Dell Optiplex 7060 MT, Apple iMac MNE02 and Dexp Jupiter P122.

Russian PC market growth by 18.7% in pieces

According to IDC, the Russian economy, after several years of decline and stagnation, showed growth and gave the market optimism.

Shipments of desktop PCs in the fourth quarter of 2018 increased by 0.5% compared to last year and amounted to 537 thousand units. HP Inc., Lenovo and Acer top the list of leaders in the desktop segment. Rounding out the top five are iRU (4th place) and Dell (5th place).

The desktop market in 2018 in piece terms approached the indicators of 2015, in money exceeded the indicators of three years ago by 23%. The rise in the average price is due to the willingness of consumers to invest in more productive devices, — said Natalya Vinogradova, research programs manager atIDC Russia.

The segment of laptops for the year increased by 26.9% compared to 2017. Deliveries amounted to 3.9 million units. The largest number of laptops delivered to the Russian market during the reporting period were released under the HP Inc., Lenovo and ASUS brands. Acer and Apple were also among the top five suppliers in this market segment.

The ultrabook category shows the most positive dynamics. Deliveries of these devices in 2018 increased by 88.4% in unit terms compared to 2017.

In 2018, there was an increase in purchases of computer equipment by large, medium and small businesses. Organizations continue to update computers purchased five years ago. Online sales are one of the drivers of growth in sales of mobile devices in retail. In addition, the growth is positively influenced by improved opportunities for purchasing goods using the installment plan program, — commented on the situation on the market Natalya Vinogradova, research programs manager at IDC Russia.

Delivered 1.2 million units (+ 27%). Leader — HP

The laptop segment increased 44.9% compared to the first quarter of 2017. Deliveries amounted to 863 thousand units. The largest number of laptops delivered to the Russian market during the reporting period were released under the HP Inc. Lenovo, ASUS, Acer and Dell are also among the top five suppliers in this market segment, according to an IDC report.

According to IDC, in the consumer segment, preferences continue to shift in favor of more productive and functional devices.

In turn, the supply of desktop PCs in the first quarter decreased by 0.7% compared to 2017 to 372 thousand units. HP Inc., Lenovo and Acer top the list of leaders in the desktop segment. Closing the top five are Depo Computers (4th place) and Dell (5th place).

In the absence of macroeconomic shocks, the PC market will continue to develop consistently. The volume of supplies will grow in accordance with the growth of consumer demand, the growth of real disposable cash incomes of the population and market activity, — predicts Natalya Vinogradova.